Getting a website built from a prompt: what to ask for
What to include in a website brief so the result looks professional, works on a phone and stands a chance in search.
By DigiAIGo16 July 2026 5 min read
A website brief is mostly decisions
Website builders are quick. What slows people down is not knowing what they want. Make these decisions first and the build becomes straightforward.
Decide the goal
One goal per page. Enquiries, bookings, sales or credibility. Everything on the page should support it.
Decide the pages
Most small businesses need fewer pages than they think. Home, Services, About, Contact covers a great deal. Add pages when you have something real to put on them.
Decide the wording
Either supply your own copy or supply the facts and let the draft be written for you. What you must not do is leave placeholder text in place and hope nobody notices.
Ask for the unglamorous things
These are the parts beginners forget, and they matter more than the colour scheme:
- Works properly on a phone, not just on a laptop
- Readable text sizes and sensible colour contrast
- One clear main heading per page
- Descriptive text on images
- A sensible page title and description for search
- No broken links and no filler text
Then change one thing at a time
Once the first version exists, resist the urge to redescribe everything. Ask for one change, look at it, then ask for the next. That is how a website quietly becomes good.
Remember that a website builder is a separate service with its own account and terms. DigiAIGo writes the brief; you build it wherever you prefer.
